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As the science of behavioral finance matures, the art of applying its principles remains complex. Biagnostics is designed to help you start creating the experience your clients want—and need—today.

What is Biagnostics?

Biagnostics is a framework advisors can use to incorporate behavioral finance into their practice. Our proprietary process is designed to create an emotionally and financially customized client experience by addressing behavioral biases and generational/life-stage challenges—the two main factors that add layers of complexity to client investing decisions.

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Learn more about Biagnostics

The Biagnostics experience

The Biagnostics experience

With Biagnostics, advisors can use the principles of behavioral finance to help build better client experiences. The Biagnostics framework merges two key areas for advisor success: the emotional experience clients want and the financial results they need to help achieve their long-term goals.

Why should advisors practice Biagnostics?

Cements client relationships

Establishes a framework for meaningful, ongoing conversations

Supports fiduciary responsibility

Illustrates going the extra mile to act in clients’ best interests

Improves outcome potential

Creates the potential for better investment results and greater emotional satisfaction

Adds tangible value

Demonstrates value that can never be automated

Put behavioral finance to work with Biagnostics

Our Biagnostics toolkit is designed to help advisors apply behavioral finance as a practical tool. The toolkit includes an advisor implementation guide and an investor workbook to use with clients.

Biagnostics: Elevate the client experience with behavioral finance

  • Understand investing biases from both scientific and social perspectives
  • Determine how differences in generational experiences shape clients’ investing behaviors
  • Factor clients’ emotional, cognitive, and social biases into portfolio modeling and communication

The Bias Freedom Workbook: Discover and manage the investing biases that hold investors back

  • Determine clients’ emotional and cognitive biases
  • Learn how generational experiences affect clients’ investing attitudes
  • Identify tactics for mitigating the impact of clients’ behavioral and generational biases

Biagnostics Client Action Plan

  • Record client’s primary biases and strategies for managing them
  • Identify bias mitigation tactics and portfolio adjustments
  • Document next steps and plan for ongoing communication

Learn how to apply Biagnostics

Our suite of educational presentations—available for main stage presentations, webinars, and workshops—can enhance advisors’ understanding of behavioral finance and provide them with actionable strategies to apply in their practice and with clients.

Mainstage / conference presentations

Topics include:

  • The science behind behavioral finance and the innate "problem" of the human brain
  • Behavioral biases and their impact on investor decisions and general market trends
  • Sociological/generational dynamics and their influence on investor attitudes and actions
  • The Biagnostics solution

Roundtable discussions and workshops

Topics include:

  • The new landscape for adding value
  • Identifying and mitigating client investing biases
  • Designing client experiences that address psychological and financial needs
  • Using Biagnostics tools to help foster meaningful ongoing client conversations and long-term loyalty

Client workshop presentation

Topics include:

  • Why we have biases (and how they may hurt investing performance)
  • Diagnosing specific emotional and cognitive biases
  • The Bias Freedom Workbook

Learn more about Biagnostics

For more information about our educational presentations or to request a presenter or keynote speaker, please contact your Charles Schwab Investment Management representative.